What is a Merchant Account and Why You Need One

Feb 12, 2024

What Is a Merchant Account and Why You Need One

Accepting electronic payments is no longer optional for most businesses. Whether customers pay online, over the phone, or through recurring billing, a merchant account is the infrastructure that makes those payments possible.

In this guide, we’ll explain what a merchant account is, how it works, and why it’s especially important for organizations operating in regulated or compliance-heavy industries.


What Is a Merchant Account?

A merchant account is a specialized type of bank account that allows businesses to accept electronic payments such as:

  • credit cards

  • debit cards

  • ACH and eChecks (in some setups)

When a customer submits a payment, the funds are temporarily held in the merchant account while the transaction is authorized and settled. Once processing is complete, the funds are transferred to the business’s primary bank account.

Merchant accounts serve as the bridge between:

  • payment networks (Visa, Mastercard, ACH)

  • acquiring banks and processors

  • the business receiving funds


Why Do You Need a Merchant Account?

A merchant account enables businesses to:

  • accept electronic payments securely

  • reduce reliance on checks or cash

  • offer online and mobile payment options

  • process recurring or scheduled payments

  • maintain compliance with payment regulations

Without a merchant account, businesses are limited to manual payment methods that slow down cash flow and increase administrative burden.


How Merchant Accounts Work (Step-by-Step)

While the technical details vary, most merchant account transactions follow this flow:

  1. A customer submits payment information

  2. The payment is routed through a processor and acquiring bank

  3. The transaction is authorized or declined

  4. Approved funds are temporarily held in the merchant account

  5. Funds are settled and deposited into the business’s bank account

This process typically takes anywhere from same-day to several business days depending on payment type and settlement method.


Merchant Accounts for Regulated Industries

Not all merchant accounts are created equal — especially for organizations operating in regulated or high-scrutiny environments such as:

  • law firms

  • debt collection agencies

  • financial services providers

  • healthcare-adjacent billing organizations

Why regulated industries face stricter requirements

Payment processors evaluate risk differently when transactions involve:

  • recurring or installment payments

  • ACH debits tied to consumer authorization

  • sensitive personal or financial data

  • regulatory oversight (NACHA, PCI, Reg F, etc.)

As a result, regulated businesses often experience:

  • enhanced underwriting

  • stricter documentation requirements

  • closer monitoring of disputes and returns

  • limitations on payment methods or workflows

Choosing a merchant account provider familiar with these requirements helps prevent operational disruptions and compliance issues.


How Merchant Accounts Work With ACH

While merchant accounts are commonly associated with card payments, many modern setups also support ACH and eCheck transactions.

ACH introduces different considerations

ACH payments offer lower fees and are ideal for recurring payments, but they also involve:

  • return codes (such as R01, R03, R17)

  • longer dispute windows

  • strict authorization and formatting requirements

  • delayed settlement compared to cards

Because ACH errors are often caused by invalid or misformatted data, merchant accounts that support ACH work best when paired with:

  • validated account entry

  • structured payment workflows

  • clear authorization capture

  • documented audit trails

For regulated industries, this combination helps reduce failed payments and compliance risk.


Modern Payment Portals vs. Traditional Merchant Accounts

A merchant account alone is no longer enough for most organizations.

Traditional approach

Many businesses still rely on:

  • manual data entry

  • emailed payment links

  • disconnected billing tools

These methods increase the risk of:

  • invalid payment data

  • ACH returns

  • authorization disputes

  • consumer confusion

Modern approach

Today’s payment environments combine:

  • a merchant account (to process funds)

  • a secure payment portal (to collect data correctly)

  • validation and guardrails to prevent errors

  • centralized communication and tracking

Payment portals act as the consumer-facing layer that ensures payment information is entered accurately and securely before it ever reaches the merchant account.

This structure dramatically improves payment success rates and reduces operational friction.


ACH vs. Card Payments: Choosing the Right Mix

Most regulated organizations benefit from offering multiple payment options.

  • ACH works well for recurring or scheduled payments due to lower fees

  • Debit cards are often preferred for one-time or urgent payments

  • A hybrid strategy allows consumers to choose the method most likely to succeed

Merchant accounts that support both methods — when paired with structured workflows — provide the greatest flexibility and reliability.


Compliance and Authorization Considerations

For regulated industries, merchant accounts must support:

  • clear consumer authorization language

  • secure handling of bank and card data

  • audit-ready documentation

  • traceability across payment attempts

  • compliant communication workflows

Failure to meet these standards can result in:

  • increased disputes

  • payment reversals

  • processor warnings

  • regulatory scrutiny


How the Right Merchant Account Setup Reduces Risk

When paired with modern tools and workflows, a merchant account can:

  • reduce ACH return rates

  • improve payment completion

  • lower cost-to-collect

  • streamline compliance oversight

  • improve consumer trust

Solutions designed for regulated industries — such as HealPay’s Merchant Services combined with HealPay Hub — are built specifically to support these outcomes.


Bottom Line

A merchant account is more than a way to accept payments — it’s a foundational component of your payment, compliance, and consumer-experience strategy.

For regulated industries, pairing the right merchant account with secure, structured payment portals and workflows is essential for reliable revenue and long-term operational success.

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